Alicia has been actively involved in the creative industry for over twenty years. She has worked closely with both big and small clients as well as numerous ad agencies. Her experience includes leading a creative staff of technical writers, translators, and designers to create and maintain long term strategy and marketing campaigns, advertising and promotional materials, and multilingual web sites. Alicia has experience working with international PR companies, building effective partner case studies to help build company public relations and brand recognition.

In addition to traditional advertising (TV/print/outdoor), Alicia has considerable experience in branding, corporate identity, logo creation, brochures, packaging, corporate collateral, web and interactive campaigns.

Alicia’s Vitals

• Years of Experience: 20+
• Markets: U.S. Anglo & Hispanic
• Languages: English & Spanish
• Accounts History: Pacific Bell, California State Lottery, Disney, Universal Studios, General Mills, McNeil, Johnson & Johnson, Kaiser Permanente, El Pollo Loco, Verizon, Time Warner Cable, Sonnet Technologies, Miller Genuine Draft and Miller Lite, Corona, and Modelo Beer
• Agency History: LA Marketing & Advertising, Casanova Pendrill, and Español Marketing & Communications
• Awards: Five Addy’s and a Belding
• Education: Degrees and certifications in Graphic Design, Illustration, Marketing, and eCommerce from UCI, Irvine, California; Otis Parson School, Los Angeles, California; and Pontificia Catholic University of Peru

alicia schiefer