Esthela's previous work experience includes Creative Director for key agencies in the U.S., where she has earned various recognitions. Now an Account Director/Account Planner, Esthela manages the strategy for major national packaged goods brands. Most recently, Esthela has worked as Research Moderator, conducting qualitative research in diverse categories such as telecommunications, automotive, social services, retail, packaged goods and pharmaceuticals, among a variety of segments in the general and Hispanic Markets. She’s developed, coordinated and implemented focus groups, ethnographies, one-on-one’s, and triads in English and Spanish among consumers and professionals alike.

Esthela's Vitals

• Years of Experience: 17+
• Markets: U.S. Anglo & Hispanic
• Languages: English & Spanish
• Accounts History: Verizon Wireless, MCI (Residential and B2B), Sears, Kraft, Ford Motor Company, American Honda (National and Regional), Johnson & Johnson, GSK, Allstate, Mission Foods, Maseca, Conagra Foods, Universal Studios, and Ameriquest Mortgage Company, among others
• Education: BA in Social Sciences and Communications, Minor in Spanish Literature from the University of Southern California

esthela alarcon-teagle